Challenge: I am opening a new arts enrichment, dance, and fitness studio in July that caters to Moms and Children 3 months to 10 years. What would be the best way to run a contest? We want to promote before July to get new students. Also, our location in July will only be open when we are teaching class.
First off, congratulations on your new business! I visited your website and I think you’ve got a winner on your hands. The only thing that could be better than a visit to your studio, would be to do it with a bunch of friends.
For your contest, why not offer a “Summer Party” at your studio for say…6 – 12 moms and their munchkins! I would also consider a First Runner-Up Prize of perhaps 12 gift certificates for a complimentary visit for one of your many programs.
Your business is so unique, I’m sure you’ll get plenty word of mouth advertising, plus this will help keep your expenses down. You already have a number of good images and text on your website that can be used on your Contest Boxes to make them stand out and get your message across.
You definitely want to get as many Contest Boxes as you can out in your immediate trading area. I would approach local independent business owners about placing your box in their business. If the business is owned by, or caters to moms, all the better. You may already know some business owners in your area that would love to help and tie-in with your new business.
And don’t forget to keep all your entry forms. You can use them for future contacts and promotions.
Filed under: June 2010 Tagged: | contest, contest box, Fitness Dance, Gym Dance Fitness, Gym Marketing, Promotion
