Can you help me? I’m trying to get people to refer me to people they may know who have health problems like diabetes, high blood pressure, cholesterol, need energy, sexual dysfunction etc. Have any ideas. Would like to order some boxes for health fair event coming up soon.
ContestBoxes.com replies: I would suggest you use your boxes as registration points to gather the names, addresses, and most importantly, the e-mail addresses of those people that visit your booth. It’s very non-threatening to ask people, “Here, why don’t you sign up for our newsletter. We email it out each month. There’s some great tips in each issue, and we’re even giving away some pretty nice prizes!”
If you look at our blank entry forms, you’ll see they have a line for name, address, phone, and e-mail addresses. By filling out the form, and giving you their e-mail address, visitors are giving you permission to contact them in the future. There’s also a line for “Notes” if people are interested in a particular area of your expertise.
These addresses are great if you have a monthly newsletter you email out to your patients and prospects. If you can build your email list, you’ll naturally build your practice. Not overnight mind you, but it will grow.
As far as prizes go, I would stick to health related products and services. Here are a few prizes that might work for you:
[ ] Free week membership at a local gym
[ ] Heart-friendly dinner for two at an upscale restaurant
[ ] Hour consultation with a nutritionist
[ ] Free massage
[ ] Free screening at your office
[ ] $25 gift card for a local grocer with great produce
[ ] A year’s membership to FitnessJournal.com
[ ] T-Shirts with your message to the first 100 that sign up.
You’ll notice I mentioned t-shirts for the first 100 that sign up. Personally, I think everybody likes to win something, even if it is a t-shirt. Not bad advertising either to have 100 folks walking around town with your message on the back. After all, with HIPPA, you can’t really advertise your clients can you!
I’m sure you’ll be handing out business cards, and brochures. I would encourage you to consider offering a promotional item as well. Some that I think would work well for you include:
[ ] Refrigerator magnet…maybe the message would be “What are you doing here?” or “You better be getting the good stuff!”
[ ] Write-On, Wipe-Off Memo Board. These also have magnets for the fridge. Great for leaving notes for the kids, or busy moms and dads.
[ ] Key Fob. One thing about car keys…You never leave home without them!
[ ] Magnetic letter opener. Just pop your business card in to this gem. They’ll see it every day when they open their mail.
Well, I hope that helps get you going in the right direction. If you have any comments, or questions, please feel free to email or call our office at 616-247-3797
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